Employment Opportunities in the Digital Market​

By Tiyasha, Yuvaja & Vardaan

Digital marketing has become one of the most popular career options in today’s fast-paced and tech-savvy world. While browsing online, we are exposed to a plethora of content that we consume in form of videos, GIFs, memes, images and so on.

The question that arises is, who is driving this content and how it is trending on all social media platforms? The answer is — a digital marketer sitting in a different corner of the country, who is deciding what your explore feed looks like. If these conversations and situations intrigue you, a career in digital marketing is something you should explore.

Digital marketing is an industry which has shown great potential and has posed itself as a sector with significant employment opportunity. As more and more communication channels are available, the need for qualified individuals to keep up with the pace of demands rises substantially.

The rising trend of business digitizing has created a need for professionals, ones which are well-versed with the business and the functioning of digital marketing.

1)   Social Media Marketing

Social Media is the heart of today’s generation and a great source of income too. It connects people around the world. Through the social media platforms like Facebook, Instagram, YouTube, etc. people get connected to other people and build up their brands, websites, startups, etc. In today’s generation, it is an easy and a convenient mode for earning money, sitting in your comfort zone too.


As a result of Social Media marketing, many people get employed. Many get to showcase their talent and earn well via their fields of interest. This increased employment rate helps contribute greatly to the overall economic development.


2)  Content writer –

This field requires a lot of creativity and for many people, content writing is a passion. But, due to certain circumstances, many people are unable to get the opportunity to pursue it offline. But now there are innumerable organizations or institutions that are providing the opportunity to do the same work online as well, which is a good way of fulfilling your passion and getting the work done for the organizations or the institutions too. Now, there are lots of online platforms like LinkedIn, Internshala, Freelance etc. which provide media for people to get connected with those organizations and get themselves employed from the area of their comfort zone.


3) Web Developer or Web Designers

Another mode of getting employed through digital marketing is through the profession of web developers or web designers.  These are  one of the most trending arenas in the field of future jobs. The work of a web developer is a technical and innovative work which is to create applications for their clients throughout the world. Now, the online facility made it much easier for those who have the talent to do so but are unable to do so due to certain circumstances. So, because of the digital marketing era, people can easily showcase their talents and utilize them for getting employed.


4) Digital Agency Account Manager

Due to hectic schedules in today’s era, it is impossible for many people to maintain their accounts. So, these can be maintained digitally by other people. They look after the goals, plans and the right strategies for promoting your account. That literally sounds super fun, doesn’t it?


5) Email Marketing

Another job performed digitally, which is employing people is Email Marketing. The brands, the websites, the renowned applications etc. hires people for email marketing, i.e., to send emails to the people on behalf of them. Example: – “On purchase of the amount of Rs. 2000, you will be given the cashback of Rs. 500”; “Due to the November ending sale, we are offering 50% off on each and every product. Grab it as soon as you can!”; “We are celebrating the 25th Foundation Day of our coaching center and providing you with the offer of a 12 months course only of Rs. 2500.” etc.

Too much content? Let’s take a break and have some fun!

Here is a word search game for you. Just relax and find as many words as you can. The words that are hidden in this box are given below. Try your best, coz this ain’t a test!   (Maybe it is, enjoy 🙂 )

  • Social Media Marketing
  • Content Writer
  • Startup
  • Business
  • Employment
  • Website
  • Youtube
  • Web Developer
  • Email Marketing
  • Branding
  • Target
  • Organization
  • Goals
  • Instagram
  • Strategy

If you’ve made it this far and are considering starting your own career in digital market, here are a few ways that can help you get started.

  • Firstly, you need to start by learning a few digital marketing skills. Learning industry-relevant skills from a renowned institute is the first step to enter the field.
  • If you’re new to this and haven’t found out which skill/skills you’re interested in, sign up for an online digital market course that will teach you all the digital market skills needed. 
  • But if you have an inclination towards certain digital marketing skills, take up short-term certification courses in each of them and absorb as much information as you can.
  • The next and most important step would be to start applying for internships and freelance gigs. Go for as many as you can. These will lay a foundation for your practical learning as most of the skill-based application and learning will happen on the job. 
  • Once you have gained good experience, we would recommend you to start building your portfolio to have a better digital presence. Also, if possible, create your own brand. In this way, you will try to stay updated with the latest digital marketing trends.
  • Apply to companies that you believe in and where you think you might be able to offer your services best. Send personalized cover letters attached with your resume and portfolios. 

Hope you really liked our content! Tune in to see more fun content like this soon enough! Till then, sayonara!